This is not a " RAM BHAROSE HINDU HOTEL BUSINESS"? IT IS A RESTAURANT BUSINESS GUIDE , THE 11 STEPS PROCESS !

The Restaurant/Hotel/Resort/Catering business in world today, is considered diverse and more intricate than it was 10 years ago. To service and grow in this millennium, business must move towards innovation in a way to build and sustain competitive advantages in this present environment. Business in india is better gigantic or tiny will not get for success if lack smart ways of work, commitment, discipline and devotion. For effective transformation of business into a success story, there must be a shared vision " A CLEAR GOAL". 

Starting a Restaurant/Hotel/Resort/Catering takes a lot of work, but with expert  ( advice) planning (HOMEWORK) you can start successful business in above mentioned any category. Opening a restaurant though it's juggling many moving parts and can feel like difficult undertaking. But following a proper procedure is more manageable feat when broken down.

If you're curious about " How To Open A New Restaurant?". We've created 11 STEPS PROCESS GUIDE to NAVIGATE you through the process.

#1) CHOOSE A RESTAURANT TYPE (CONCEPT) AND BRAND : When you are starting a new restaurant it's very important to have a clear idea of your type ( concept) and brand. The concept (type) restaurant includes many things, service, style, food items you would like to serve, and ambiaance of your restaurant. Your brand is the "INTANGIBLE FORCE OF ASPECT" Behind your restaurant concept (Type). And concept is a "KIND OF LIKE" when your brand in action. Based on your " BRAND & CONCEPT" your dining room & Kitchen Designing Should complement (emanate) a specific atmosphere ( AMBIANCE) and should disamunat (Communicate)  "WHO YOU ARE " OR   "WHAT YOUR RESTAURANT IS ALL ABOUT" . Which creates, a memorable, Special & Meaning full experience for your prospective people ( Potential Guests).Who will want to visit your restaurant again. Or who will want to come back.

* " CHOOSING A UNIQUE AND FUNCTIONABLE CONCEPT IS A KEY"  That targets a certain demographic is among the most important factor in creating your concept and brand. For example , "a fast - casual spot that is outfield in morden artwork with your mobile point of scale system or upscale medeteranean restaurant adorned with plots & Flowers on the wall. A dimly lit bar with killer whyskey list and frequent live jazz ? 

Uniqueness in live energy with words of choices and attractiveness of your staff will also communicate what your restaurant is all about.

#2) FIRST PLAN YOUR MENU ITEMS ". : It is a very important step before you select a " SPOT LACTATION" for your new Restaurant. You'll have to plan your food items that your menu will feature. Deciding what will be on your menu is very important while figuring out the designing your kitchen, equipments you need, cutlery and crockery you need, the productive result oriented work force you will hire and the crowd you hope to draw .

At this point your menu does not to be completely disigned nor your recipes need to be completely fleshed out unless your whole concept signels out certain item (s) . For example like pizza hut, However you should have a brand idea of fair you will serve at your eatery later in the process of opening your restaurant.( Design flexible menu first to increase your profit and continually update your menu as you gain feedback about which items sells well and which do not.

#3) DRAW (WRITE) YOUR RESTAURANT BUSINESS PLAN "! At this point try to understand the " HIDDEN BENEFITS OF PLANING FOR YOUR RESTAURANT BUSINESS SUCCESS" Remember, It has been said, " IF YOU FAIL TO PLAN THEN  YOU PLAN TO FAIL" ( Harvey Mackay) 

www.harveymackay.com . Instead, we have full- tilt mission to help you plan for massive success in your restaurant business. Planning for business, success can make the difference between thriving profitable business and crafting your business on life support.

Writing a through Restaurant Business Plan is very essential for reaching out investors and applying for loans to start your new Restaurant. It will also help you to develop your business strategies and flash out the feosibility of your restaurant details.

Bellow are the main important components of a restaurant business plan and updated & authentic executive summary.

# COMPANIES DISCRIPTION & OVER VIEW. # MARKET OPPORTUNITIES AND BUSINESS ANALYSIS ALONG WITH BUSINESS OFFERINGS # MANAGEMENT# PUBLIC RELATIONSHIP MANAGEMENT AND STRATEGIES. # FINANCIAL PROJECTION. 

#4) MAKE SURE YOUR BUSINESS PLAN IS ( FUND-ABLE) OBTAIN FUNDING : Estimate the total startup business costs, you will need to get your restaurant started and amount you needed to keep your restaurant functioning on day to day and 365 days a year basis. Then you should create a budget and predict the next year to know how much you will be needed to stay in the business and in the competition. When after completing this assessment you will come to know how much money you have available to use as startup funding and determine how much more you will be needed. DO NOT FERGET TO INCLUDE THE COSTS OF NEEDED LISENCES , AUDITORIAL FEE'S AND EMPLOYEES EXPECTED SALARIES OF ATLEAST 3 MONTHS YOU WILL BE NEED.

Consider applying for business loans to obtain funding to over your new Restaurant Business Costs.

If you are reading this article carefully it means you are actively engaged in the process of building your business ownership and are interested in applying proven success principals and best practices for your small scale business. Then you are requested to kindly refer my blog post on  ultimate 21 tips based on ( PTP) Proven Tatical Principals. The article is based on " Research Methodology" .

#5) CHOOSE A LOCATION AND LEASE A COMMERCIAL SPACE : Choosing a Location for your new Restaurant, these are the features are among the most important.

# Locational Land Mark, The Visibility, Accessibility, Identical, Navigation ( easily accessible to google search engine) .

Select a " SPOT LOCATION" that can be visible ( seen) by those passing by, Driving or Walking by , You should look for the area that's get plenty of passes by on the foot or in the car's, Considering the adequate parking space and ease to access by foot or car.

# Demographics : Ensure the target market of your new Restaurant Concept matches the demographics of that area.

# Manageable and Sustainable feature labour costs at minimal wages. It's important to ensure that your labor costs of area don't cut into your feature business profit. Remember being a owner it is your responsibility to provide the facelity to your featuring staff ( like free accommodation and food facelity) you also should have an idea of what employees might expect to make based on the location.

# The Current Market Opportunities and Competition : remember competition does helps in marketing your new business. But it is wise at some time to have enough distance that you can still guarantee also pool of customers who wants to be easily drown to similar place. IMPORTANT, When it's comes to choosing a space we recommend leasing which allows you more flexibility in case of expanding or have other business issues or changes when first starting out.

#6) ASSIGNED PERMITS & LICENSES  : while opening your new restaurant you will need to obtain several govt, State, local permits & licenses . It is a worthwhile to have legal counsel when filling for restaurant permits and licenses to make sure you complete every necessary steps.

#7) FINDING EQUIPMENTS AND RAW MATERIAL SUPPLIERS : Remember, A constant, reliable sources of equipment, raw material, vegetables and ingredients at reasonable competitive prices must be established and maintained to ensure the restaurant success. Try many of needs at one place to minimise the impact of transportation costs.

#8) DESIGN YOUR RESTAURANT & KITCHEN OPERATIONS LAY- OUT : While starting a new restaurant you'll have to put careful thought into how you can sustain & organize your entire layout to meet your business goals, set forth in your menu and them. Your priority goal should be to create systematic & sustainable flow of work. From your front door to your back of house. From receiving point of hostess and all the way to back of kitchen area upto kitchen disposables and routine wastages in the area. Once your basic layout is established then make sure you are backed up with 24 hours electricity and water supply. Once you ensure all these aspects then you are ready to design your dining area. IMPORTANT # Invest intelligently while decorating your dining area, (apply decorative lighting, items which are easy to sustainable & and easy maintain routine neatness & cleanliness and hygiene standards)  it's should communicate routine freshness and up-to-date. 

#9) HIRING RIGHT STAFF : A major step in the opening of your new restaurant is hiring staff to carry out day to day operations of your restaurant. Consider the all the roles are filled out you need at a perticular time before you start your new restaurant.

# Hiring of staff includes : (HR) Human Resources, managers & supervisors, f&b purchasing, store manager, food preparation, food service & utility staff.

 # Utility department includes : Table cleaning, food cleaning, dishwashing & dishwraping , and sanitary maintainenss .

Front office : receptionist, sales and marketing, billing clerks, accounting and auditing. Bar services ( if needed) 

Being an industry expert and consultant we would rather suggest always hire candidates who have prior experience, healthy trac records with supreme ability to handle multi task operations and who can work well coordinate with each other and be able to stay calm under pressure situation. 

Your front house staff should possess exclusive exceptional Social skills.

Bellow list will vary based on unique needs of your new restaurant.

# Kitchen Staff : Cook's & Chef , executive chef, sous chef,

# Kitchen supervisor, assistants, commi II chef , helpers, kitchen utility staff. 

# Food service staff : Floor Manager, Senior Captain, Captains , butler, waiters, table boyess , housekeeping services.

Important: Invest in your staff ( Team Mets) Always build loyalty from your most important ASSETS ( IS YOUR STAFF) . Many restaurants owners makes big mistake when they think " HIRING STAFF IS THERE LIABILITY " Always find ways to invest in your employees and cultivate their talents. " Always treat your employees exactly as you want to treat your best customers" A SUCCESS MANTRA - Stephen-r-covey a author of "Seven habits of highly effective people" 

#10) PROCESS OF BRANDING YOUR RESTAURANT : Brand your new restaurant with Google My Business , Google my business is a one-stop shop free tool that helps small businesses like yours to create and manage their local SEO Google listings which appears when your potential customers find your business in search engine results page and maps. Which helps your business to attract new customers and shares information about your business of what makes them special. 

Most of owners makes mistakes in anticipation of in saying " We're obviously going to spend a lot in marketing because we think the product sells itself " (Jim Allechin Quotes) Therefore keeping in view the needs, wants and greeds of your potential guests you should always focus on providing best quality products and services. The restaurant success is related to houspitality management services. So it has to be managed on different dimensions hence advertising is crucial and critical for verious reasons. While advertising your business make sure first and foremost prospective guests should be able to find basic information about your new restaurant. And secondly they should be encouraged to try out your new eatery Below are the most important tips to create excitement around your new restaurant business.

# Build your professional attractive and effective website : your site should be easy to navigate and design should compliment the information about your restaurant including things, items you serve, address, phone number, hours, and menu.

# Explore Social media channels : While understanding the behaviour of different social media channels create facebook, twitter and Instagram business accounts (pages) to share views, news, photos, videos and tidbits about your new restaurant. They should compliment and Communicate your business brand .

Consider including images of food culture methods of services or behind the scenes process to draw the attention of potential guests.

# Advertise on local news paper : A news which will create a awareness about your new restaurant and even you can try creative stories & events management & mentioning articles.

# Always update mobile friendly loyalty programs which will help to grow numbers of various visitors who uses smart phones.

# Consider hosting grand opening and other events before you enter into your feature business because it works like a grand rehearsal before your soft opening. You can host other events to create continue Buzz around your new restaurant themed and menu. Like local functions and fixed menus.

#11) ALWAYS HOST'S SOFT OPENING : You must have heard of old adage, "Grand rehearsal is must before going into the main show". 

Before opening your restaurant doors to the public, this test run strategy allows you to hone in specific meal items to judge your staff ability and where your staff could be more efficient like private parties for your friends and families and families to sneak peeks open to public.

There are several soft launch strategies

# offer beta menu or a half menu before you launch your complete menu. Which provides better ideas to your new staff to reduces stress and some times encourages your coustemers to visit again to try full menu reveal. 

# Don't operate whole day consider offering from morning breakfast and lunch for 3 to 4 days then mid time Hy tea and snacks and dinner for next 3 days

# Host " Sneak Peek" and happy hours within selected menu items and signature dishes.

# Hold Friends and families only opening with complimentary dishes with intent of inviting them to help & train your new staff.

Remember it is obvious we knew opening a new restaurant feel like a daunting task. However this industry continues to grow and food services and trends are continues to diversify so there is always a plenty of room for another extraordinary new eatery. With detailed planning, Successful implementation and execution along with unique ideas your restaurant business can flourish.

CONCLUSION : Remember It is important to know while there are not any Industrial barriers but poor business acumen, lack of management and lack of financial planning among the first time restaurateurs are some of the primary reasons why restaurant businesses often fail. Restaurant business is not for the faint of heart or stomach. They have high Failure rates, But knowing the fact why can't help prospective owners to avoid similar fate. Around 60% of new restaurant fail within the first year and nearly 80% shutter before their fifth anniversary. March 15 2016 https://www.cnbc.corp.2016/01/20 

DISCLAIMER :  Being A Professional industry Consultant since last 5 years. The opinions expressed in this article are not just the personal views of the author. But they are based on the research methodology. The purpose of ( Study) research was conducted to figure out the determinants of restaurant business success pertcularly focusing on the prospective business owners who are willing to start their business from the scratch. 

For further any support please mail me on

NAME : Abhiraj Waghmare

MOBILE No : 8830798050

EMAIL ADDRESS: waghmareabhiraj23@gmail.com