NO MATTER WHO YOU ARE ? 10 STEPS PROCESS YOU CAN NOT IGNORE WHILE BRANDING ON SOCIAL MEDIA ! IN 2020

" Thomas Edison's 1000 tries to invent the light bulb . In other words he failed a whopping 999 times before he reached Success ". How it's sounds ? Great ! On February 27, 2012 . Success is the often mistake in the right direction !

The failure I embraced it is an essential step in your learning process.

I was on the same step when I started to search on Google network , The sources of income opportunity to achieve success ? 

Without knowing nothing to How get started ?  And then I have came to conclusions it all about the process you follow ! 

After making some research , I found , in the ever- growing social media world, some people have successfully defended their virtual identities while others still don't have a the right direction !

In my whole journey from professional Chef to successful training manager, Coach and Consultant , I have seen that building a personal brand has helped various people realise their dreams.

It helps them to grow their business, influencer , inspire next generation, land your dream job , become a thought leaders and more. 

You may be from any field or even any discipline like you may be a artist, an athlete , a corporate professional, a musician etc etc. It doesn't matter most , you can build your personal brand.

In this article , I have tried to discussed the verious ways to pursue your personal brand journey on social media platforms and forums. The article carries activities and real- time case studies of influencers from around the area about " how they build their brand on social media , I have also included key factors I've had taken from my personal branding experiments while offline Consultant.

The vision behind Writing this article is to let the bigginers Guide to learn the basics of internet while branding on social media platforms. 

Let's start this way , Ask yourself how much time you've been spending on social media every day ? When we rome in a public place and have a look around ? So many people are consistently looking at their mobile phones or similar smart gadgets . They may be watching videos, reading an article , playing games, chatting with someone , Scrolling through their news feeds or uploading something on the internet . Most of them are driven by digital but are not driving digital to their advantage .

Today, Social media gives you an opportunity to build your brand without the help of external agencies a PR company or becoming a public figure. This is an opportunity to connect with like minded people, to learn, to share or to inspire .

I'm confident enough this article shall help you to give your passion a new dimension.

1) what is your purpose of being digital ?

However in india, Education boards have impose certain norms on universities, but while shifting to digital transformation it has taken a different route.

The purpose of digital is never defined, it's totally differs from person to person.

When I have gone through a survey With hundreds of Indians to understand what their first touch point on digital was ? The answers were; Social networking, peer pressure , official communication, research, need, shoping, chatting, dating, booking tickets, following celebrities fan club, stalking a friend, or finding a source of learning new things.

There are 5 Nurturing reasons that matter most while branding on social media.

1) To become a industry thought leader.

2) To become a digital rock star

3) To help one to get right job

4) To give your passion a new dimension

5) To inspire people by showing your life's journey.

" Personal branding is a journey doesn't match how you are perfect earlier on, but you can start providing a value to the readers and envoling them later".

It is a complete 5 steps process .

a) Define your niche

b) Understanding the behaviour of the different social media channels on the other hand learn personal branding styles and setting your goals accordingly.

c) Polish your social media presence

d) Consistently creating and promoting your quality content on social media.

e) Nurturing your Subscribers consistently.

Guiding Steps

Building your own personal brand without choosing your niche is like trying to communicate without purpose.

Where actually a times starts now 

A) While selecting your niche , Brainstorm your passion/ topic/subject

Ask yourself this question , what you enjoy doing the most ?

How do you want to recognised as in this industry ?

Because your niche is largely depends on the following three factors

* Passion: how passionate are you about a particular subject/topic ? 

* Skills/knowledge: how much knowledge do you possess in the subject/topic you are passionate about ?

* Defining a Marketing opportunities while idenfing the productivity to maximize your profitability ? 

Major elements that will help you to define your niche 

1) Make a list of subjects or topics you can talk about every single day. You should never get tired minimum 5 to 10 topics that you are passionate about .

2) Make a list of topics in which you are more skilled and knowledgeable than the average person .

3) This is the largest factor while selecting your niche as per the market opportunities .

Because some niches attracts the mass while others reach out to an interested few, as it is a very low demand which works in combination;

People always pick a niche based on integrity , market opportunities and never the less earning potential .

Take a moment around , For example , See what Amazon say's ? Amazon say's that if you become an affiliate with them and promote their products in certain categories mentioned by them , you shall earn the defined % commission on the sale. You can check it out on the Amazon business associate page .

Many of those pick their niche based on the affiliate commissions but that's not what builds their brand . 

Your personal brand is built by choosing a niche that suits your passion and knowledge you possess the most .

As a bigginer DON'T WORRY ABOUT THE OUTCOME ; 

The best way to evaluate the monitization ability of the niche by evaluating the niche you derived will help you in the long term.

* Earn through affiliate marketing , how much is the scope to diliver enough affiliate opportunities ?

* Can your niche help you fetch your dream job and passion ?

* Can your niche will provide you enough opportunities in Speaking/training assignment.?

* Can your niche make you an influencer in the domain , is there enough demand in the market ?

* Are there enough Compition and success case studies in your niche ?

Rahul Jain , One of the most successful blogger on this planet in the current status. He is one of the top uniforms suppliers for verious companies, hospitals and schools in his region chennai . Despite owing a company website, he has decided to start a blog and write about his uniforms how he supplies the same to companies and what the last uniform he supplied .

What this gives his users a professional experience .

Follow the rule of internet 

1_9_90 

The internet revolves around the rule of 1_9_90 

* One percent of internet users are publishers .

* Nine percent users are consumers.

* Remaining ninety percent are the audience of the internet are lookers.

Evaluate where you stand in the pyramid.

5 ) Understanding Social media channels.

Social media segregation majorly Defined as follows.

a ) Social Publishing : YouTube , podcast, Blog, Quora .

b) Social networking : Twitter, LinkedIn , Facebook.

c) Photo based Social networking: Instagram, Pinterest, Snapchat

Where do you see yourself ?

Social publishing channels can be listed on search engines when people try to search for your offerings. Consumers enter your territory and if your content inspires them , they subscribe to your blog or YouTube channel.

Social networking platforms are amezing for instant gratification, these sites are designed as marketplace for you to promote your published content on a blog and YouTube.

Visual based Social networking sites are similar to above category. These are the purely game affairs of great visuals . If you have great images you chances are high to grow your audience base on this platforms.

6) Setting Goals for your personal branding.

It is largely depends on how much time you can dedicate to it.

These publishers are segmented as per their business effort.

* Totally dedicated

* Partially dedicated

* 15 minutes a day 

7) Polishing your social media presence

Creating a mere presence on social media is not enough. Your profile should create an impression and convey your brand.

8) Consistency creating a content and promoting on social media platforms.

Make a note your passion is the fule that's drives your content. Despite of all the clutter you still have scope to improve yourself. So don't fear of competition.

" There is no point competing with competitors Instead, Identify your opportunities to collaborate with them and focus on becoming as competent as them."

"Strike a conversation and be consistent to promote your post"

You are not selling any thing a product as such , you are selling your skills while you need to make the right investment.

Remember " Human brain is more like a image processor, they tend to remember things that they see more than what they read or hear".

How you use social media, what you share and what you don't share these are all important while shaping your identity on social media platforms.

10 ) The perfect movement to start is when you decide to start with whatever you know or have. All is important is your goal. The purpose ! 

At my earlier stage to become extreme professional Chef , I have made so many mistakes , but as it is said you learn more from your mistakes. Being a digital one thing you shouldn't forget , the algorithm of social channels does tends to change frequently  as per their business objectives. Whatever is working for you may not give you the same results next year.

Now you are all set to dive into this field. 

Conclusion : if you are not using social media the right way this article will help you get the direction. These 10 things will definitely help you to build your personal brand ! 

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Thank you so much for reading this.